TIDAL has already begun to offer exclusive content to its users.
Spotify users can no longer listen to Jay Z’s debut album, Reasonable Doubt, on the music streaming service.
However, Jay’s recently acquired streaming site, TIDAL, is offering Reasonable Doubt in high fidelity.
The Hip Hop mogul has stripped Spotify of his pristine project, but the rest of his catalog remains.
The move may spark a trend with artists affiliated with TIDAL. Those that are not currently under contract with a record label or belong to Roc Nation may have an easier time pulling their projects from the rival site.
TIDAL has already begun to offer exclusive content to its users. Madonna has premiered music on the site, Beyonce unveiled her ode to her husband, “Die With You,” over the weekend and Rihanna’s “American Oxygen” surfaced on TIDAL exclusively, as well.
Last week, Jay Z stopped by NYU alongside TIDAL executive Vania Schlogel to speak to students about the streaming site. He emphasized that his company is not positioning itself to rival Spotify. Rather, he says they both can be of value to consumers.
“We’re cool with, you know, they can be McDonald’s,” he said at the time. “We’ll be Shake Shack. We don’t have to be #1. We just want to be very specific and very great at what we do. We want people to come to TIDAL for a specific sound, a specific experience, and to know that there are going to be the greatest new artists in the world, the biggest artists, introducing the newest artists, collaborations and things you’ve never seen before. That’s what we’re going to do.”